Dignity to Work

This program aims to promote cloth reuse and recycling as a sustainable way of living among the customers and community at large. It’s implemented in 150+ stores of Lifestyle and Max across 16 states in India. So far over 10,000 families have benefited through this initiative by receiving family kits that contain garments in good condition. The family kits are given as a reward to people volunteering in local communities, thereby catalysing social change.